Content creation | Creative strategy
Lenovo x NVIDIA
Uncover the latest technology involved in the real world with Omniverse development platform.
A Drop of Life
Produce teaser to foreshadow the flagship event, Race for Water charity run.
A Drop of Life
Release of digital promo for the flagship event, Race for Water, collaborating with celebrities and KOL.
Brand management | Marketing communications
HER Fund
Launch a 1-month online-offline campaign in celebration of International Women’s Day 2022 to Break the Bias, in collaboration with corporate partners, commercial brands and community. As a results, the campaign has reached 45k engagements and grow 200% audiences.
WISE
Publish a highlight for a 1-year program, documenting, coordinating and interviewing participants and stakeholders for their sound bites, quotes and participation.
Public relations | Creative direction
BOSCH
Press release and media invites for the latest flagship galleria launches, selling the new experiences, services and products.
Deliveroo
Regular PR/news for Deliveroo’s launches and promotion, designing the reporting angles for media kit is crucial.
Flash Coffee
Press release write-up and theme-setting for a boutique cafe, Flash Coffee, foreshadowing and promoting the festive combo.
Tai Kwun
Aside from social media, press release and media invites for the latest exhibition/event launches are at core of Tai Kwun account.
Content write-up | Digital strategy
L'Oréal Group | APAC
Social media campaign | commercial copy write-up
L'Oréal Group celebrated Earth Day in 2022 and rolled out a recycling program, encouraging consumers to recycle the beauty products’ empty bottles in the designated locations, in promotion of a circular economy and investment in the future of our planet.
The Vine
Social media planning | digital marketing | branding | copy write-up
The creative team will set the themes for artwork, copy and ideation for public communications within the community, in alignment with the sermon content. My role is to convey the abstract ideation and transform into beautifully-written digital copy and provide direction for visuals’ art direction.
HER Fund
Event promotion | digital marketing | branding | visual storytelling |
copy write-up
Revamping the communications strategy for HER Fund’s digital presence to enhance visibility, credibility and branding , by applying a consistent tone of manner and visuals, and creative storytelling. The change results in steady audience engagement, 200% growth in 1 year with more partnerships and resources coming in.
