Behind every success story, there is an invisible ceiling to break through
As a leading philanthropic funder focusing on gender movement in Asia, how can we be the catalyst to bring the conversation forward across decision makers and in public?
The Challenge
How might we shape the dialogue less patriarchy, more participatory? It takes collective power to raise awareness and prompt actions against gender injustices embedded in the workplace and personal life.
Could the conversation be more delightful, break the monologue and shift power dynamic on a macro level?
The Strategy
Started with an in-depth discovery, an integrated strategy was developed to unveil the #truth behind every “success” story. Through creative storytelling and diverse partnerships, it restores individual and collective power in redefining “success”, “equality” and “actions”.
Outcome & Impact
Looking to #BreakTheBias? Listen to the Community!
This one-month campaign has led to:
- a cohesive social media launch from social platforms, to media collaborators’ channels, syndicated the stories across Asia and global networks
- 15+ partners from corporates, B Corp, academic, entrepreneurship, and grassroots community to rally gender rights representing diverse roles, race, industries, or background
- 24K audiences reach rate and 20,000 views alone on Instagram in 2 weeks, reaching influencers and their networks who champion gender movement
- set solid foundations for brand recognitions to pave the way for more media exposures, corporate partnerships and funding opportunities
How can I help?
If you’re at the intersection of creativity, business and impacts, let's chat!
