Race Must Go On, Support Must Go On
The Challenge
Climate change is water change. Often when we talk about climate, people discuss sustainability. How can we take these big words to the next level, and nurture our stakeholders from experience simulations to actual actions that impact?
The Strategy
Guided by innovative strategies, a multi-faceted marketing communications plan was established. Through creative advertising and media relations, the campaign resembled the life of farming families and reiterate the importance of “Support Must Go On. Race Must Go On”.
Centred at the approach of social media amplification, the comprehensive solutions was led by a 35-second video and short-form teaser, alongside a network of agencies, media sponsors and influencers. Launched 1.5 month before event, the campaign was supported by a series of creative social posts.
When researching traditional and digital media, we prioritised sports-driven sponsors to popular entertainment outlets, and hence charity partners. Media were selected based on relevant beats, as well as engagement in the community, in order to reach new niche of audiences.
The Outcome & Impact
This one month campaign leads to:
- a cohesive social media launch from official social platforms, to media collaborators’ and influencers’ channels, syndicated the storytelling and promotion across the city
- enhanced 20x digital performance and reached over 9K views as 20th anniversary marketing programme was launched
- secured 10 traditional and emerging media sponsors, and reached over 25K audiences on Instagram, secured 5+ corporates and 3,000+ public participants to event
- raised over $550,000 in one single event to support the operations, infrastructure and charity programme in Southeast Asia
Website design & social media content
How can I help?
If you’re at the intersection of creativity, business and impacts, let's chat!
