The Challenge

People enjoy technology, but may not necessarily understand the wiring and backend of it all. To announce the partnership between Lenovo and NVIDIA on omniverse technology, how could we inform our audiences with the innovation that could potentially improve their quality of life?

The Strategy

From field trip, to storyboarding and scripting, the solution focuses on translating the industry knowledge and technical lingo into stories, enabling the public and potential users to re-image a future with better technology.