The Challenge

Women in Sports Empowered (WISE) is a young-stage sports startup in Asia, leading changes in women participation and leadership in civil society through sports and adolescent programmes covering topics of sexual and reproductive health, and physical & mental wellness.

The Strategy

Aiming to build a stronger networks with funders and the community, as well as promoting the importance of nurturing and empowering women from a younger age, WISE launched their large-scale sports x gender campaign, covering over 15 new education networks across Hong Kong.

Alongside the activation of the health programme, a series of social media posts, print marketing communications, event catalogue were compiled to recruit partners, funders, sponsors, vendors, and collaborations.

The Outcome & Impact

The programme had resulted in 10X the expected impact while maintaining a healthy amount of partners in the pipeline. Meanwhile, WISE also partnered with more well-know global brands, such as Adidas, Under Armour, Decathlon, Morgan Stanley, etc. for thought leadership and a series of marketing campaigns.

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